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Who could forget Steve McQueen as the hardened police detective chasing down killers in a 1968 Mustang GT390 in the 1968 film Bullitt? Or Will Smith as the sole survivor of an apocalypse racing around the gray, deserted streets of New York behind the wheel of a red and white 2007 Shelby Mustang GT500 in the 2007 feature film I am Legend? Those are just two examples of the more than 500 movies and hundreds of television programs that the Ford Mustang has appeared in since 1964. “Mustang Wheels has had the most roles of any Ford vehicle, and there are no competing cars that come close,” said Bob Witter, of Ford Global Brand Entertainment (FGBE), the Ford office in Beverly Hills that works to “cast” Ford-branded vehicles in movies, television and other entertainment media. “From a product placement perspective, Mustang is the gift that keeps giving and giving.” Witter says Mustang has been a hot property in Hollywood ever since its introduction at the World’s Fair in New York four and a half decades ago. “Mustang Wheels set off a revolution almost to the level of the Model T in terms of making a cool sports car affordable to the average person,” he said. “When you were driving a Mustang, you were special. You were noticed. You stood out. And today the Mustang delivers the same attributes.”
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Mustang Wheels
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