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It's amazing the power of word of mouth advertising and the affect that proper networking can have on your business. Most potential customers will take the word from a friend over that of a print advertisement. In fact most people have to see something in print more than 7 times before they even considering purchasing the product. It's the fear factor that drives most small business people away from networking. I have given you a program to help you get over it. Public speaking is the 1st issue I'm going to discuss, and I make it really rather simple. If I can do it anyone can. Practice the steps listed below. 1. Be prepared - practice, practice, practice what you are going to say. Professional athletes practice the same drills and plays over and over again day in and day out; so that those actions become habit and can performed without thinking and can react to the situation. You have to do the same thing. 2. Be prepared and have all your marketing materials ready the night before and make sure you get plenty of sleep. 3. When you are in your car on the way to a function, you need to get yourself pumped up and motivated. No worries, because if you followed the suggestions above, your ready for it. Now here's the real secret. How to network without rejection. Well you first have to realize that your not there to sell everyone in the room. In fact your not there to sell anyone at all. The purpose of networking is seeing how you can help others and they in turn can help you. Now if you get a client out of this then great, but it's not the objective. Now knowing that your not there to sell anyone, then no one can reject you. Follow the instruction below to develop your own 30 second spiel. 1. Simply give your name and the name of your company, if you like you can even give your title. 2. Now rather then saying what it is you do like I am a business consultant, or I am a landscaper. Create a 1-sentence statement of what you do, for example "I help small businesses to achieve their business goals and aspirations." 3. Now mention no more then 2 (and 2 is pushing it) most important hot buttons or industrial facts. 4. Lastly tell them who the perfect client is for you. Basically this is your target market. And then ask them if they no anyone like that to please have them contact you. This is a friendly way of asking for referrals in a very rejection free way. 5. Your target time here is 30 seconds long. Create your own advertisement and practice, practice, practice. Do this and you will be able to network like a pro!
Article Source: http://www.onlineseohelp.com/articles
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