SEO Articles

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How to choose and use Keywords ? By : SEO expert Let me ask you a few questions. What is your keyword targeting strategy? Do you go for the more general and competitive terms or for the more specific, longer and less competitive ones? Do you prefer shorter or longer articles? Are you targeting Google or Yahoo and MSN? Before I lay down my general keyword strategy, let me explain what is the “keyword ladder” and then I will elaborate on why I believe in climbing it (a bottom-up approach). How does Google Rank Pages? By : SEO expert Google has dramatically changed the way they rank pages in the last few years. What worked once upon a time does not seem to work now. What worked before? PageRank and keyword rich incoming links. Webmasters just swapped keyword-rich links, bought high PageRank keyword-rich links etc. Optimized sites could dominate the results, but Google wants genuine sites that have natural incoming links (votes).